Attending a business conference is only half the equation—the other half is networking effectively. For Canadian entrepreneurs, in-person events present powerful opportunities to build partnerships, gain clients, and grow professionally. Here are top networking strategies to make your next event truly impactful.
1. Do Your Homework Before You Go
Review the speaker list, panel topics, and attendees if available. Set clear goals: Who do you want to meet? What kind of collaborations are you seeking?
2. Prepare a Short Pitch
Craft a concise, engaging introduction that explains who you are, what your business does, and what value you offer. Avoid jargon and tailor your pitch to different audiences.
3. Be Approachable and Engaged
Body language matters. Smile, make eye contact, and be present in conversations. Avoid hovering around your phone or staying glued to familiar faces.
4. Ask Smart, Open-Ended Questions
Great networkers listen more than they speak. Show genuine curiosity by asking thoughtful questions like, “What projects are you excited about right now?”
5. Attend Socials and Breakout Sessions
Don’t skip the after-hours mixers or smaller sessions—these are often where real connections happen. They’re more relaxed and conducive to conversation.
6. Use Business Cards and Digital Tools
Bring physical cards but also be ready to connect on LinkedIn or share a QR code. Digital follow-up is easier when contact info is already stored.
7. Follow Up Quickly and Thoughtfully
Within 48 hours, send a personalized message to each connection—mention something specific you discussed to reinforce the interaction.
In-person networking takes intention and confidence, but when done right, it can lead to lasting business relationships and exciting new opportunities.